The Morris 10-4 Series 2 was introduced in 1935 to much critical acclaim. Described as being 'a streamlined design, without being in any way extreme' the new model entered a market place with plenty of competition. The car was noted for its roominess and performance was average with a top speed of 61 mph. At £183 the saloon was well priced and if added glamour was required the very attractive Coupe would set you back £215.